Branding is the process of creating the brand identity of a company. This process also delivers materials that support the brand, like a logo, tagline, visual design, or tone of voice. In a nutshell, branding is the process of developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services.

Your brand is arguably one of your organization’s most important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.

Before deciding on your Visual Assets you should understand your target audience, your mission statement, and the unique qualities that make up your business. If you have all of these information, it’s time to move on to one of the more exciting parts of branding — creating the visual design which I believe the reason why you are here.. correct?

We’re talking about your logo, color palette, typography(fonts), iconography, and other visual components, and just so you know, having these visual assets is NOT enough that's why I also build a brand style guide to govern the composition and use of visual assets of my clients. This ensures that whoever uses your new visual assets does so accurately and consistently.